Archive for April, 2009
List of Multicultural Ad Networks
In: Affiliate Marketing|Multicultural Marketing|Online Marketing
30 Apr 2009Univision Interactive has just announced they will partner up with AdReady and launch an advertising platform for smaller businesses seeking to advertise towards Hispanic groups. It’s a self-service platform for display advertising suited for companies with budgets below $15 000/month. One interesting idea is the possibility for clients selecting and customizing banner templates in Spanish [...]
comScore just released the numbers for the top 25 Hispanic websites in March 2009. As seen below, Google has increased its foothold in the Hispanic groups with an increase of 17% YoY to 16.4 million unique visitors while Fox Interactive, AOL and eBay has lost ground during the last year. Note: March 2009 vs. March [...]
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Swedish internet magazine Internetworld has an interesting article (English translation here) on the rise of vertical advertising networks in the US and Sweden and the differences compared to affiliate networks. Vertical networks (collections of websites with the same target group or visitor profile) are a more direct channel to a specific visitor and is a [...]
Ethnic Food Meet Demands of Today’s Consumers – More Will Discover Halal and Kosher Food
22 Apr 2009A bit off topic for this blog, but still interesting – Packaged Facts has published a report on opportunities for mainstream companies interested in selling halal and kosher food. The report ” MarketTrend: Kosher- and Halal-Certified Foods in the U.S.” shows that sales of kosher foods through grocery stores swelled from nearly $150 billion in [...]
Multicultural advertising network on the Internet already over 2 million visitors
In: News
20 Apr 2009Stockholm April 21st, 2009 – Sweden’s largest ad network for multicultural advertising and communication, Ad Sheik, has extended its reach to 2.4 million visitors per month. Ad Sheik launched its ad network AdSheiker™ in April this year and have already seen good response from various multicultural groups who want to earn money publishing ads on [...]
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Hispanic online adoption and engagement accelerates at blinding speed, reports comScore. A record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market, are Hispanics which is an increase of 6% from previous year. Growth rates in visits, average minutes spent and page impressions all increased at a superior rate [...]
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There’s a reason US auto manufacturers are investing heavily in Hispanic marketing while their overall car sales numbers are falling drastically – with double digit growth in car sales to Hispanic Americans over the past few years, more than $1 trillion in buying power owned by this segment, continued migration and more than a third of the [...]
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In an interview done last year on Clickz, Barbara Wojslawowicz from Overdrive Interactive, outline some of the challenges and interesting aspects of planning online multicultural media campaigns. For someone considering multicultural media campaigns online, Barbara’s advice on making small polls on what media the different ethnic group uses is a good starting point. She also [...]
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Using search engine marketing on Google, Yahoo and MSN is becoming more common and should be a key ingredient in most marketer’s online marketing plans for the forthcoming years. One innovative feature is the ability to geo-target and choose in what geographic locations and to what language groups you want to show your ads. The [...]
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Sixty five percent of Hispanics online are now using social media, according to Manny Miravete, VP, Sales and Strategy, MySpace and MySpace Latino. Speaking at the Association of Hispanic Advertising Agencies’s 2009 Media and Account Management conference in Las Vegas last week, he shared some insights on brand marketing on social media sites in general [...]
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About this blog |
| Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing. |
Categories
- Affiliate Marketing (15)
- Creative Design (10)
- Multicultural Marketing (175)
- Multicultural PPC (6)
- News (7)
- Online Marketing (133)
- Search (15)
- SEO (6)
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- VISA Market Study – Affluent Filipinos Prefer Family Trips … | Study Abroad Education Links: [...] already mentioned, the survey was also conducted in Australia , … Here is the original [...]
- Arabic Online Ads Market Set to Surge | .:: Ad Sheik ::. | arablives: [...] much as $100m. It was the first Arab company to be acquired by a major … See original [...]
- Twitted by adsheik: [...] This post was Twitted by adsheik [...] [...]
- uberVU - social comments: Social comments and analytics for this post... This post was mentioned on Twitter [...]
- Latin Women Trust Online Buzz More Than Ads…yeeess?
- Report Reveals Cultural Map of the New America
- So true…Hispanic Ad Agencies Popping Up
- Sampling to Hispanics (And other multicultural audiences)
- US Internet Population Diversifies – Demographic shifts online
- How To Create Multicultural Marketing Messages – Research & Results
- What Language do Hispanics Respond More To Online? New Research Findings Show The Way.
- Google Public Data Explorer Shows Percentage Foreign-Born Population By Country
- Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook
- Facebook group put pressure on Puma to launch US site in Spanish
