Social Media Usage In Europe And Asia Pacific

Related to a previous post on social media usage for US Hispanics, comScore has just released the 2008 numbers on European country usage of social media networks such as Facebook, MySpace, Flickr, Orkut, Hi5 and others. Combining the European data with the numbers for Asia Pacific we get the following graph:

social media usage europe and asia pacific 2008

UK on top at 79.8% followed by Singapore and Spain while the bottom 3 are Austria, China and Taiwan at 42.4%.
Comparing this to the 44% of English-preferring Hispanics in the US who use MySpace regularly, there is still quite a gap between the countries and ethnic groups. I wonder when we will see a study on European ethnic groups usage of social media? Hopefully some time soon since it would fill a big knowledge gap for marketers wanting to target these groups. We have seen that if one of the social networks is big in the home country, then the emigrated group tend to use that channel also, and not so much the preferred social media in their new home country.

Source:

http://www.comscore.com/press/release.asp?press=2723

http://www.comscore.com/press/release.asp?press=2728

Related posts:

1. Social Media in Asia – Good sum up of networks and statistics Ogilvy Asia Pacific Director Thomas Crampton has an interesting presentation...
2. What Social Media Can Learn From Multicultural Marketing Interesting post on social media vs multicultural marketing from Advertising...