One-stop-shop network for multicultural marketing launched in Sweden

Stockholm March 26, 2009 – In April Sweden’s first comprehensive multicultural marketing network will be launched. KAPI AB and Ad Sheik will together form a complete channel for communication to multicultural groups – online and offline.
The multicultural population in Sweden is over 1.6 million people and has a purchasing power of over 200 billion SEK per year. Today these groups are important customers for many of Sweden’s businesses but the opportunities to market directly to these groups has been limited. The partnership between KAPI and Ad Sheik means that several important marketing channels will be linked together to enable companies to build integrated marketing and sales plans.
- Our expertise in multicultural media, events and surveys completed by Ad Sheik’s unique knowledge in online marketing and their multicultural ad network AdSheiker™. The more channels we can offer companies interested in reaching out to multicultural customers, the easier to see the huge opportunities that exists, “says Per Karlströmer at KAPI.

For more information please contact:
Per Karlströmer
KAPI AB
Tel: +46733-747460, +468-510 144 55
E-mail: per@kapimarketing.com

Niklas Nikolaidis
Ad Sheik HB
Tel: +4670-2280485, +468-122 09 434
E-mail: niklas@adsheik.com

About KAPI AB
KAPI offers services in ethnic and multicultural communications. Since 2005, KAPI has worked on a variety of multicultural projects with documented successful results. KAPI offers services in three main areas: Target Group Insight, Media packages and Multicultural meetings. We help both media agencies and clients such as Bredbandsbolaget, Swedbank, and Radiotjänst. More information is available at kapimarketing.com.

About Ad Sheik
Ad Sheik offers multicultural marketing solutions for online marketing and advertising. Through AdSheiker ™, an advertising network with over 40 multicultural web sites Ad Sheik empowers advertisers to reach new customer groups online. Ad Sheik has five business areas: Online marketing, Advertising networks, Search engine marketing, Web Analysis and Strategic Consulting. More information is available at adsheik.com.

Original press release available (PDF in Swedish)

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