Archive for March, 2009
Asiana Magazine in the UK launches online event booking site asianatickets.com for some of the biggest British Asian celebrities and Bollywood stars. Site looks fairly straightforward and easy to use and holds plenty of events mostly in the UK but aims to expand to European venue booking as well. Source: Ethnic Now
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Insights from SEO Copywriters around the world – Multilingual Search Marketing is hard, people
30 Mar 2009Sometimes working with multilingual search engine marketing can be tricky…Mother Tongue has this to say on the complexities of writing ads and copy in another language: “Accents pose a constant problem for search engine optimization in many countries. Because they cannot be used in domain names or email addresses there is a temptation to search [...]
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Recently, Google made an announcement on enhancements to the possibility to use behavioral advertising through their advertising network AdSense. As far as I am aware, very few networks offer this for targeting different multicultural groups online. Yahoo Telemundo, MSN Latino, AOL Latino do it and Google, of course, but the major ad networks have no [...]
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Some more research on the accelerated speed that US Hispanics adopt to online has been released from market research company Mintel. As the recent Scarborough report indicated on Hispanic online and mobile behavior, Mintel reports that Hispanics who use the Internet devote nearly three times as much time weekly to browsing websites on their cell [...]
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Stockholm March 26, 2009 – In April Sweden’s first comprehensive multicultural marketing network will be launched. KAPI AB and Ad Sheik will together form a complete channel for communication to multicultural groups – online and offline. The multicultural population in Sweden is over 1.6 million people and has a purchasing power of over 200 billion [...]
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The news that Wal-Mart will open hispanic supermarkets to cater to the Hispanic community in the US spread across various news network last week. Starting with Phoenix and Houston, these “Supermercados de Walmart” will establish the Wal-Mart brand even further within the latino community as the company know these groups well due to successful ventures [...]
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Vertical Advertising Can Bring New Clients – Reasons for Using Vertical Networks in a Depression
23 Mar 2009By now, everybody knows that there are rough times on the financial and business markets. Savvy marketers are reallocating funds to their most cost-efficient channels and the pressure is on to create results with less marketing money and less overall patience from business management. Many times, finding that online niche or segment that corresponds to [...]
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The Scarborough national study reveals some interesting results on US Hispanics adoption of broadband, internet behavior and cell phone usage. “The report draws upon data from Scarborough’s national study, Scarborough USA+, as well as individual Local Market Studies. All data is based on U.S. adults ages 18+. It also includes information about 13 markets with [...]
Latinos Love Morrissey – Mysteries of Fandom
20 Mar 2009Interesting read on music stars, their fans and ethnic communities from Philly.com. I didn’t know Latinos were into British music, but stranger things have happened. Endorsement opportunity for hispanic marketers? Source: Via http://juantornoe.blogs.com/hispanictrending/2009/03/latinos-love-morrissey-and-why-not.html http://www.philly.com/philly/entertainment/20090319_Latinos_love_Morrissey__and_why_not_.html
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Ubuntu now in a Christian and Muslim Edition
19 Mar 2009For those of you running Ubuntu (Linux) operating system, there are now two versions for people of different religions: The Ubuntu Christian Edition and the Ubuntu Muslim Edition. Some screenshots of the Christian edition: The Christian edition features bible study software and bible memorizer software among some of the 16 000 pieces of software included. [...]
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About this blog |
| Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing. |
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- VISA Market Study – Affluent Filipinos Prefer Family Trips … | Study Abroad Education Links: [...] already mentioned, the survey was also conducted in Australia , … Here is the original [...]
- Arabic Online Ads Market Set to Surge | .:: Ad Sheik ::. | arablives: [...] much as $100m. It was the first Arab company to be acquired by a major … See original [...]
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- Latin Women Trust Online Buzz More Than Ads…yeeess?
- Report Reveals Cultural Map of the New America
- So true…Hispanic Ad Agencies Popping Up
- Sampling to Hispanics (And other multicultural audiences)
- US Internet Population Diversifies – Demographic shifts online
- How To Create Multicultural Marketing Messages – Research & Results
- What Language do Hispanics Respond More To Online? New Research Findings Show The Way.
- Google Public Data Explorer Shows Percentage Foreign-Born Population By Country
- Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook
- Facebook group put pressure on Puma to launch US site in Spanish
