Archive for February, 2009
Thought the top 10 sites for US Hispanics (who prefers Spanish over English) were based in the US? Think again.
Mediapost reports on comScore data showing that 7 out of 10 were foreign-based; 4 were based in Spain.
Here’s the complete list:
Quite surprising that the US Hispanics haven’t been able to capture the growing audience of US [...]
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Joe Kutchera from ContextWeb wrote a good summary of search marketing techniques for targeting US Hispanics over at MediaPost.
While the article deals with US Hispanics, the thinking behind the different techniques is easily adapted to other target groups as well. Geo-targeting, in language-specific PPC campaigns and behavioral targeting are all effective ways of reaching ethnic [...]
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Iranian New Year Search Patterns –
In: Multicultural PPC| Search
25 Feb 2009The Iranian New Year celebration, Norooz (Noruz, Nowruz) is coming up on the 20th of March and with that a lot of festivities and opportunities for companies to market products at people from West, Central and South Asia that are spread out across the globe.
Doing a quick search on keyword searches for the various spellings [...]
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Asian American consumer study shows 90% are online
In: Affiliate Marketing| Multicultural Marketing| Online Marketing
24 Feb 2009Not brand new, but nevertheless very interesting data. All the way from 2007 comes this study done by interTrend Communications on Asian American consumer behavior.
Out of 1 380 surveyed Asian Americans (Chinese, Vetnamese, Korean, Filipino and Asian Indian) they found that 90% were online. 70% visited ethnic websites or portals which shows that the community [...]
Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage of social media from the always interesting Hispanic Online Marketing.
Wanted [...]
Presentation of Ad Sheik – Multicultural internet marketing
In: Affiliate Marketing| Multicultural Marketing| News| Online Marketing| SEO
18 Feb 2009We created a brief presentation of what we do and our services: Multicultural ad network, Multilingual SEO and PPC, Web Analytics and Strategy & Planning. Enjoy!
Ad Sheik – Multicultural Web Marketing
View more presentations from niklasnikolaidis. (tags: ad network)
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Top online media usage in multicultural groups
In: Affiliate Marketing| Multicultural Marketing| Online Marketing
15 Feb 2009One of our top 3 categories of Publishers, in our multicultural affiliate network at Ad Sheik, are Communities. Social activities and interaction is huge among the multicultural community no matter in what host country or group, be it in Europe or the US. This is reflected in the amount of ethnic web sites focused on [...]
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Interesting news from AdAge on video viewing among US Hispanics. Turns out that the Spanish-language TV network Univision is the most-pirated US broadcast network on YouTube.
In a study done by TubeMogul, Univision outranks the closest network, Fox, by almost the double amount of views, close to 584 million views compared to 289 million for Fox.
NBC [...]
Media Economics Group just released data on Top US Hispanic Websites, Advertisers and Campaigns of 2008 showing the multifaceted array of advertisers targeting the ever growing group of Hispanics in the US.It’s surprising to see that among the top 10 Hispanic advertisers, 4 of them are auto companies, and 2 of them are among the [...]
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New ways for multicultural sites to make money on the Internet – Ad Sheik Affiliate Network
In: Affiliate Marketing| News
9 Feb 2009Stockholm, February 9th 2009
New ways for multicultural sites to make money on the Internet
Ads in the same language as web site performs better
On March 1st Ad Sheik launch their affiliate ad network for multicultural web sites in Europe. By displaying ads on the web site, site owners can make money without looking for advertisers themselves.
There [...]
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Latin media news site Portada comments on the comScore data regarding Top 25 most visited sites by US Hispanics 2008.
Intriguing to see that the total US Internet audience grew by 4% in 2008, while the Hispanic growth more than doubled that figure at a 9% growth rate.
However, US Hispanics are still underrepresented online. Even though [...]
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Via Makeuseof.com comes a tip on a World Names Profiler that can help any online marketer who’s trying to get a grasp on where potential multicultural audiences are. Having extracted data from publicly available telephone directories and national electoral [...]
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One of our favorite tools here at Ad Sheik when it comes to do multicultural keyword research, target group mapping or general trend search online is Google Insights for Search.
About this blog
Ad Sheik is a multicultural advertising network and online marketing agency. We link advertisers who want to reach multicultural audiences with ethnic web sites that want to monetize their traffic. This is our blog on multicultural online marketing.
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- Creative Design (10)
- Multicultural Marketing (169)
- Multicultural PPC (6)
- News (7)
- Online Marketing (131)
- Search (15)
- SEO (6)
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- VISA Market Study – Affluent Filipinos Prefer Family Trips … | Study Abroad Education Links: [...] already mentioned, the survey was also conducted in Australia , … Here is the original [...]
- Arabic Online Ads Market Set to Surge | .:: Ad Sheik ::. | arablives: [...] much as $100m. It was the first Arab company to be acquired by a major … See original [...]
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- uberVU - social comments: Social comments and analytics for this post... This post was mentioned on Twitter [...]
- Google Public Data Explorer Shows Percentage Foreign-Born Population By Country
- Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook
- Facebook group put pressure on Puma to launch US site in Spanish
- Targeting Multicultural Groups By Income? – Check this out!
- The Chinatowns of Europe – Do You Know Them?
- Facebook users now over 400 Million – Your next multicultural customer will probably be there
- Google Improvement for Arabic Searches
- Ethnic Population – Visualizations & Maps
- Hispanic Cyberstudy by AOL – Great insights on Hispanic Online Population
- Differences in ethnic online behavior between the US and European minorities
