Intercultural tips from training site Thiagi.com

As the majority of us, I’m into lists. So this huge list of 101 tips of intercultural insights from Thiagi.com is a great source of inspiration for anyone already entered  or is about to enter into ethnic marketing or multicultural sales. Albeit the list is mostly for use in training environments for business professionals, it will also serve as a check list for marketers working with ethnic audiences in any field.

A couple of my favorites:
139. TAKE THE LEAD – First and foremost, it is important to check your cultural baggage at the door.

231. TRIANGULATE. A fish is the last creature to pay attention to water. People who are members of a culture are usually not aware of critical aspects of their culture. So when you collect information about a culture, use at least three different sources. For example, if you want to learn about Indians, ask people from India, Pakistan, and United Kingdom.

196. TELL STORIES. Across all cultures, … short, relevant, personal stories and illustrations are an effective way of reinforcing a theory and bringing a concept to life.

135. NATIONAL CULTURE IS IMPORTANT BUT … there are usually many cultures at play within intercultural groups, particularly organizational and individual culture.

212. A THIN LINE. Understand characteristics of people from different cultures, but try to avoid stereotype.

125. SAME DIFFERENCE. Keep in mind that people from different cultures are different, but on the other hand, they are all human beings. Cross-cultural similarities exist in many respects.

193. FORGET "COMMON SENSE". "Common sense" is not universal. It is based on shared learning, values, and experience, which are often not directly remembered. What is felt to be "common sense" to someone with one cultural background may be "utter nonsense" to someone from another, with the same level of validity for their environment.

http://www.thiagi.com/email-intercultural101-tips.html

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